Our initial target market is the athletic equipment industry, where we aim to address the urgent issue of heat-related illnesses among athletes. With the increasing use of artificial turf, the risk of heat-related illnesses has become more prominent. We also have plans to expand into the medical equipment industry, catering to individuals diagnosed with multiple sclerosis. Additionally, we will target outdoor laborers in industries such as construction, roofing, road repair, as well as law enforcement and military agencies. Learn more about the specific markets we are targeting and how the Shiva Cooling Vest can make a difference.